If you are non-urban act, you will still benefit from the ideas and concepts discussed in this article, since all information is power. But this section is specifically designed to point out what’s unique about being an urban artist from a business perspective. While the urban music industry shares much in common with the rest of the music industry, there are still a good many aspects of the business of urban music that are unique to the genre. I strongly suggest that you read this content from start to finish the first time. However, for ease of later reference, here is an outline with links to the various subsections. Getting Signed A&R: Artists and Repertoire Demo Deals Putting Together Your Package Public Presentation: How You Carry Yourself Major Labels v.