Your checklist should cover the suggestions from all the major chapters in this section, so here is an outline with links to act as a guideline (and for ease of later reference): I’m Not A Live Act! Booking Shows And Other Preparation Marketing/Promoting A Concert: The Nuts And Bolts 1. Use Your Mailing Lists 2. Basic / Grassroots Concert Promotion 3. Work With Promoters 4. Monitor Other Artists’ Concerts 5. Ticket Requests, Guestlist, and Ticket Distribution 6. Promotional Giveaways 7. Stock And Placement At Retail Accounts 8. Interviews And Press Conferences 9. Promotional Performances 10. Meet and Greets / Dinners / Parties 11. Creative Use Of Your Time 12. Pre-Show 13. Post-Show 14. Follow-Up
The Marketing Mix
And what exactly is the “marketing mix”? Just as it sounds, a complete marketing plan is a mixture of various different music industry efforts, the most important of which are listed below, with links to their dedicated sections in StarPolish: Retail Marketing Radio Promotion Press and Publicity Video Promotion Tour Support / Performance Marketing High School / College Marketing Lifestyle / Nontraditional Marketing Using the Internet as a Marketing Tool There is no hierarchy in the marketing mix. In other words, radio isn’t more important than retail, etc. You will discover that marketing is a complex web, where each aspect of the mix has an important ripple effect on the other.